Knowing what interests our customers the most helps us build better products, brands and services and accurately target our direct marketing and advertising campaigns. Therefore, we use profiling to help us find out as much as we can about what our customers like and expect from us.
Profiling involves comparing what we know about you with what we know about other customers and people with similar likes or interests. The personal data we use in our profiles includes:
Demographic information, such as your age, gender, address and postcode
Purchase information, such as what you bought, how you paid and whether or not you took advantage of a discount
Your likes and dislikes, such as what you drink, what you eat, whether or not you take advantage of special offers and whether or not you like what we post on our website and our social media pages
Information about family events and special occasions, such as the dates of birthdays, weddings, and anniversaries
Information about your visits to our pub and website, when and how often you come to the pub.
Information about your use of our services and whether or not you participate in our promotions, such as our email clubs loyalty schemes and any competitions you enter
Information about how you respond to our marketing and advertising campaigns, such as whether or not you read our marketing messages, see our adverts on social media or take up any of our special offers
If we get our profiling right, you will enjoy our products, services and brand more and more as we make improvements to them based on what we learn about you. And if you have signed up to receive direct marketing, you will get the special offers that we think will most appeal to you.
Profiling helps us to improve our business and customise what and how we communicate to you. However we don’t profile people who don’t want to be profiled – so if you don’t want us to use your personal data for these purposes, tell us and we won’t.