HOW DO WE USE YOUR PERSONAL DATA?

When you use our websites

Most of our websites use cookies. Cookies are small text files which websites store on the device you use to access our websites. Some cookies contain personal data. In general, we use cookies to run our websites, monitor their use and understand how our customers use them. See our cookie policy for more details.

Besides cookies, we use other information about your website visits to learn more about what our customers like and dislike, work out what changes we can make to improve our business and target our direct marketing. See the profiling section for more details.

When we need to verify your age

We are required by law to ensure we do not sell alcohol to anyone under the age of 18 and we support the Challenge 21 & Challenge 25 schemes.

The Challenge schemes aim to discourage underage drinking. They encourage hospitality industry staff to ask anyone lucky enough to look like they’re under 21 or 25 for proof of their age before we serve them. If you’re one of the lucky ones, please don’t be offended if one of our staff asks you for proof of your age.

A photo-card driving license, passport or military ID are valid proof of age for both schemes. If you don’t have these documents, check the relevant Challenge scheme website to see what else we can accept.

When you book a room, table or function

We will ask for your name, address, telephone number and email address. We use this information to make and confirm your booking.

We use this information to check that the booking is genuine.

If you’re making a booking on behalf of a work colleague, we will ask for information about your company and the guest, so that we can invoice and bill the correct party and welcome your colleague when they arrive at our venue.

Please also tell us about any preferences or specific needs you or anyone in your party has, especially dietary preferences, food allergies or access needs. We will use this information to make preparations for your visit and look after you whilst you eat with us.

If you’re celebrating a special occasion, we may ask for your age or date of birth, or about your anniversary or special event, so that our staff can make your celebration as special as we can. If you give us permission to do so, we may use this information to send you an email reminder when your next birthday or anniversary is coming up. You can stop these reminders at any time by contacting our guest relations team.

We also use booking information to learn more about what our customers like and dislike, work out what changes we can make to improve our business and target our direct marketing. See the profiling section for more details.

When you make a payment or request a refund

If you want to pay for your purchases with a payment card, we will ask for your name and the card number, start and expiry date, verification code (CVC) and if prompted by the payment terminal, your personal identification number (PIN). We will also need these details to make any refunds.

We don’t normally record your payment card details.

If all or part of your payment is to be made by voucher, we will ask you for the voucher itself, so that you can redeem it.

When you use our Wi-Fi service

Each time you connect to the Wi-Fi service, we get information directly from your device and from the equipment used to provide the Wi-Fi service that describes when and how you connected to the service and your device’s MAC address.

Important: If you don’t want your device to auto-connect to the White Hart Wi-Fi service, don’t select the ‘connect automatically’ option when you sign up.

If you choose to connect automatically and then change your mind, you can delete the Wi-Fi connection or turn off Wi-Fi on your device.

When you sign up for direct marketing

When you sign up to receive direct marketing from us. You don’t have to sign up for direct marketing – it’s your choice.

Our brand websites run a email club for people who want to receive information about our promotions, events and special offers. You can sign up to receive these emails by providing us with your email address. We use this information to send our direct marketing,

We also use information about how you respond to our marketing to learn more about what our customers like and dislike, work out what changes we can make to improve our business and target our direct marketing. See the profiling section for more details.

When we send you direct marketing

If you have signed up for our direct marketing, we will use your email address to send you the special offers and other information we think you’ll like the most.

We will not send you excessive amounts of marketing and every marketing message we send includes an easy way for you to opt out.

If you opt out of direct marketing

You can opt out of receiving direct marketing at any time by following the unsubscribe instructions in any of our marketing messages, as well as changing your marketing preferences or by contacting our guest relations team.

When we carry out profiling

Knowing what interests our customers the most helps us build better products, brands and services and accurately target our direct marketing and advertising campaigns. Therefore, we use profiling to help us find out as much as we can about what our customers like and expect from us.

Profiling involves comparing what we know about you with what we know about other customers and people with similar likes or interests. The personal data we use in our profiles includes:

Demographic information, such as your age, gender, address and postcode
Purchase information, such as what you bought, how you paid and whether or not you took advantage of a discount
Your likes and dislikes, such as what you drink, what you eat, whether or not you take advantage of special offers and whether or not you like what we post on our website and our social media pages
Information about family events and special occasions, such as the dates of birthdays, weddings, and anniversaries
Information about your visits to our pub and website, when and how often you come to the pub.
Information about your use of our services and whether or not you participate in our promotions, such as our email clubs loyalty schemes and any competitions you enter
Information about how you respond to our marketing and advertising campaigns, such as whether or not you read our marketing messages, see our adverts on social media or take up any of our special offers
If we get our profiling right, you will enjoy our products, services and brand more and more as we make improvements to them based on what we learn about you. And if you have signed up to receive direct marketing, you will get the special offers that we think will most appeal to you.

Profiling helps us to improve our business and customise what and how we communicate to you. However we don’t profile people who don’t want to be profiled – so if you don’t want us to use your personal data for these purposes, tell us and we won’t.

When you use our gift cards or participate in our loyalty schemes

If you buy a gift voucher, we will ask for your name, address, and email address.

We will ask for the same information about the gift card recipient if you want us to personalise the gift card directly for them.

We will ask for the same information if you want to join one of our loyalty schemes. We use this information to enrol you and to provide confirmation of your membership.

When you use your gift card we will capture information about your visit, your use of our services and your purchases. We use this information to update your gift card balance and to credit your membership account with any loyalty points you have earned.

We also use this information to learn more about what our customers like and dislike, work out what changes we can make to improve our business and to target our direct marketing. See the profiling section for more details.

When you enter any of our competitions

When you enter one of our competitions, we may ask you for your name and email address.

Depending on the nature of the competition and the prizes on offer, we may ask you for more information, such as your age.

Please read each competition’s privacy notice before you enter, to find out exactly what personal data we will need from you and how we will use it

When you submit queries, compliments or complaints

We will ask for your name, telephone number and email address so that we can identify you and discuss your enquiry with you. We will also ask for any other relevant information, such as further information about you, other members of your party, the date and time you visited. We will use this information to take your enquiry and respond appropriately to it.

When we record promotional photos, video or audio

We always provide information to guests arriving at the pub when these activities are taking place. If you don’t want to be photographed or recorded, please let a member of staff know so that they can ensure your wishes are respected.

When we record CCTV images or emergency audio

We use CCTV to help keep our guests and staff safe, so your image may be recorded when you visit us. We display signs at the pub to tell you when CCTV is being used. If no incidents take place, the CCTV images will not be looked at before they are deleted. However, if an incident occurs, we will review the CCTV images to see if they contain footage that relates to the incident.

When an accident occurs

If you are unfortunate enough to be involved in an accident on our premises, we will ask for your name, address, phone number, age and any other details that relate to the accident, such as information about any relevant health conditions you have or any injuries or treatments you received.

When we impose a ban on visiting our venues

We don’t ban people from our pub unless it’s absolutely necessary to do so. Sometimes we have to impose a ban after serious anti-social, dangerous or criminal behaviour has taken place. If you are banned from our pub  we will use your name, photos of you and any other personal data that we need to identify you and which we can use lawfully, to enable our staff to record and enforce the ban.

When we ask for other people’s personal data

If you need to provide us with information about other people, please ask them to read this notice before you do so.

CHANGES TO THIS PRIVACY NOTICE

This notice is effective from 24th May 2018. You can see the previous version of this privacy notice here. You can check if the privacy policy has changed by revisiting this webpage at any time. If we make any significant changes to this policy, if we have your email address, we will email you to let you know.